Oaktree Foundation state director Rob Hortle, Dogs' Homes of Tasmania CEO Rhonda McLaughlin, and TCCI CEO Michael Bailey preparing for tonight's event at Aurora Stadium. Picture: NIKKI DAVIS-JONES
A SWAG of business chiefs is set to shiver through the night in Launceston for the annual CEO Sleepout.
More than 50 leaders from across Tasmania are taking part in the St Vincent de Paul event, which has raised more than $13 million nationally since it started in 2006.
The Sleepout also aims to boost awareness of the plight of the homeless.
RACT CEO Harvey Lennon, who has already raised more than $5000, said while there was no comparison between living on the streets and the CEO Sleepout, it did help business leaders to change their perspective about the nature of homelessness.
"This campaign has really taught me that any one of us could end up in that position if our circumstances changed or were different," he said in a statement.
"Homelessness isn't always what people think it is -- for example, 58 per cent of people experiencing homelessness are under 35 years of age and 44 per cent are women.
"Every night 200 Tasmanians are sleeping homeless, in conditions much worse than I will be tonight and in my eyes that's just not good enough.
"That is why I am taking on the challenge and calling on everyone to donate to a CEO."
A convoy from southern Tasmania is due to arrive at Launceston's Aurora Stadium about 5.30pm today to spend the night sleeping in cardboard boxes.
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