Ben the ambassador

Written By miftah nugraha on Sabtu, 06 April 2013 | 19.55

MASTERCHEF finalist Ben Milbourne has a new role promoting high standards in Tasmanian tourism.

The Tourism Industry Council of Tasmania has appointed the popular local cook, one of the stars of the MasterChef Australia TV series, as the state's first "accreditation ambassador".

His job is to promote good customer service, urge businesses to be accredited with the national T-QUAL scheme and encourage visitors to seek out places with the T-QUAL tick of approval.

Milbourne said Tasmanian tourism was riding a wave of success, thanks to MONA and an acclaimed new marketing campaign, and it was important to back this up by ensuring visitors were satisfied by their experiences.

"Tasmania has a great window of opportunity," he said. "Tourism is going to be huge in the next five years. We have to take away the hurdles that prevent people coming to Tasmania and make it easy to come.

"Accreditation means TICT can be their travel adviser."

TICT chief executive Luke Martin said Tasmanian tourism already had the highest rate of voluntary accreditation in the country.

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