MONA chefs want to stop roosters from being dumped on roadsides -- by turning them into lunch.
Mona Market (MoMa) food curator Michelle Crawford said the move would stop unwanted roosters dying from dehydration or dog attacks.
MoMa stallholder Stuart Addison hoped it would challenge people to think about food production.
Mr Addison will hold a demonstration class at the markets on February 23, on how to clean and pluck the roosters, before making a coq au vin with Moorilla Pinot Noir.
"You almost want them [customers] to find it macabre, to encourage them to think about their relationship with food," he said. "I think people are so removed from their food and where it comes from."
A sign was recently erected on the Southern Outlet at a known dumping spot near Kingston, telling people to take their unwanted roosters to MONA instead.
MoMa curator Kirsha Kaechele said the move fitted with the market's theme "Eat the Problem", which focused on foods made with invasive species such as sea urchin roe, rabbits and starfish.
"I can't help but be suspicious that the rooster owners are releasing their creatures on the way to Coles, where they will buy gross, factory-farmed chicken," she said.
But anti-battery hen campaigner Pam Clarke said dumped roosters, including those on the Southern Outlet, often had happy lives.
"[MONA] are just looking for a bit of cheap publicity," she said.
Brightside Sanctuary founder Emma Haswell said there was an unwanted rooster problem in Tasmania due to the growing number of people who kept chickens to get eggs.
But she wasn't convinced MONA had the right solution.
"It's just bizarre," she said.
Roosters can be dropped at MONA after 10.30am on Saturdays from February 23 until the end of March.
hannah.martin@news.com.au
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