PRIME Minister Julia Gillard has urged Tasmania to use its clean, green image to take advantage of the Asian century.
Talking to the Mercury for the last time before the Prime Minister takes a break for Christmas, Ms Gillard urged Tasmania to play to its strengths.
"The things that you prize about yourself are the things that will drive you forward," Ms Gillard said.
"You live in a beautiful place with a fantastic lifestyle, with a real sense of community."
Ms Gillard said Tasmania was in a prime position to take advantage of the Asian century.
"I think Tasmania can be a region of prosperity in the years to come," she said.
"I have laid out, for the nation, our plan for this Asian century of growth and change where we have talked about what this huge middle class the biggest middle class in the world living in Asia will want.
"When you go through the list much of it is what Tasmania produces and has available for sale.
"People in Asia with middle-class income are going to want clean green food, they are going to want great quality wine, they are going to want great tourism experiences not the package holidays but the unique tourism experiences.
"Tasmania is in a position to provide all of those things."
Ms Gillard said Tasmania's island state did create challenges with issues like freight logistics and health care.
"Being an island has come with disadvantages about distances," Ms Gillard said.
"[But] those disadvantages about distances are being closed all the time by the National Broadband Network and new technology. I think Tasmania can look to the power of the National Broadband Network, which is being rolled out in Tasmania first, to connect to the world and customise products.
"Customers can deal with people in real time right around the world.
"There is no reason why people can't be running a small to medium business enterprise in Tasmania and connecting to the world and selling their products and services."
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