TASMANIANS are rolling out the welcome mat for Jamie Oliver in a bid to lure the famous chef to our shores.
The king of chefs has declared his desire to visit and now the push is on to get him here.
Tourism and hospitality groups say a visit from Oliver could boost the state's international reputation as a foodie paradise and help tackle Tasmania's obesity epidemic.
In an interview with national morning TV program Today, the British chef said Tasmania was on top of his list of Australian places to visit.
"I really want to get to Tassie [and] Adelaide," Oliver said.
Tourism Industry Council of Tasmania chief executive Luke Martin said there were opportunities to provide the chef with flights, accommodation and assistance setting up food-related activities.
"Industry really got behind [the filming of] MasterChef and if there was potential to get Jamie down here there would be all levels of the [tourism] industry quickly getting behind the initiative to offer up produce and destinations for him to visit," he said.
"It would be great to have him down here and have him become another advocate of Tasmania's famous produce."
Tasmanian Hospitality Association general manager Steve Old said the state could also benefit from Oliver's fresh food and healthy eating initiatives, including the global Ministry of Food campaign.
"I'm sure Jamie would come down here and say how brilliant our produce is and how lucky we are to have it," Mr Old said.
"If Jamie comes down with his Ministry's healthy eating message, it might be enough to encourage the Government to have a look at what we can do to address the obesity issue."
Ministry of Food Australia chief executive Alicia Peardon said Oliver wanted to use the not-for-profit organisation to set up a Ministry in each state, as centres for cooking and nutrition education.
The Ministry of Food has centres in Queensland and Victoria.
"The short answer is we'd love to bring a Ministry of Food to Tasmania," Ms Peardon said.
She said interstate facilities had been set up with funding from state governments and commercial partners.
The Victorian Government chipped in $2.8 million to set up a Ministry of Food and mobile kitchen in Geelong, which will hold more than 10,000 cooking classes and healthy eating demonstrations in the next three years.
A spokesman said the Tasmanian Government had commended Oliver's efforts to promote healthy eating.
"The State Government is always open to new ways of improving the health and wellbeing of the community," he said.
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