Tourism ripe for funds

Written By Unknown on Minggu, 18 November 2012 | 19.55

TripAdvisor has listed Hobart in its top 10 "destinations on the rise".

LOCAL tourism officials say now is the time for the State Government to spend up big on marketing the state to travellers following some heavy duty accolades.

Internet travel mega-site TripAdvisor has listed Hobart in its top 10 "destinations on the rise" hot on the heels of similar praise from travel guide Lonely Planet.

Tourism Industry Council of Tasmania chief executive Luke Martin said the Government needed to be convinced that dipping into a tough budget to pay for marketing would pay for itself and more.

"Research conducted last year showed spending as little as $4 million on marketing could result in up to $60 million coming back to the state through increased tourism," Mr Martin said.

"The attention we are now receiving is being driven by MONA (Museum of Old and New Art). It is now up to the rest of the tourism industry and the State Government to turn that attention into a reality of more interstate and international tourists.

"We have the product and the air and sea access. We now need to get the message out."

Mr Martin said private investors such as MONA's David Walsh would continue to spend if the Government did its bit.

"The renaissance which MONA has started has provided incredible exposure and now opportunities but that opportunity cannot be missed because of budget constraints."

TripAdvisor said destinations which made the cut had recorded the biggest increase in positive traveller feedback and interest over the past year.

Hobart shared the spotlight with Argentinian beach resort Mar del Platam, the Ukrainian city of Kiev, Sao Paulo and Western Australia's capital Perth as places emerging out of the tourism shadows. Sao Paulo, Mexico City, Moscow, Turin in Italy and Guadalajara, the capital of the Mexican state of Jalisco, also made it.

TripAdvisor's accolade comes on top of another from travel guide company Lonely Planet, which said the "beacon experience" of MONA had changed Hobart's image. It was now one of the world's top 10 must-see cities in its Best in Travel 2013 guide book.


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